Chet Holmes, a legendary sales strategist, once said that the Dream 100 Strategy has helped more businesses double their sales faster than any other method. The idea is simple: there are 100 ideal clients or partners out there who are the perfect fit for your business. They have the budget, the need, and the potential to buy more and buy often. The key? Focus your time and effort on winning them over.
When we launched CleverLeads, we decided to put this strategy to the test. We picked 12 companies who had never heard of us, implemented the Dream 100 approach, and landed two new clients—all for just $250.
Want to know how we did it? Let’s break it down step by step.
The 6-Step Game Plan to Win Clients Fast
Step 1: Identify Your Dream Clients
The first step is to build a list of 100 companies that look just like your best clients. If you’re just starting out, focus on businesses that fit your ideal customer profile—companies that truly need what you offer.
Here’s how to make this even easier:
- Target businesses with commonalities (same industry, same market size, etc.).
- Find prospects who share personal connections with you, like alumni from your college, local business owners, or members of similar networking groups.
- Prioritize companies where you already have an easy entry point—whether through mutual connections or existing experience in their industry.
Once we had our Dream 100 list, we picked the top 12 who were most likely to convert.
Step 2: Find the Right Contact Information
No matter how good your offer is, it won’t matter if it lands in the wrong inbox. That’s why we did our homework.
For each company, we found:
- The key decision-maker (CEO, marketing head, or sales director).
- Their direct email and company address.
- Their LinkedIn profile for future follow-ups.
This step is critical because personalized outreach gets significantly better results than mass emails.
Automated Outreach. Maximum Conversions.
Supercharge your lead generation with our Done-For-You automation services. We leverage Email Automation and LinkedIn Automation to connect you with high-intent B2B prospects—efficiently and at scale.
Step 3: Send a Thoughtful Gift
Instead of just sending a cold email, we took a different approach. We sent a free book from Amazon—The Alchemist—with a handwritten note saying something clever.
Why? Because thoughtful gifts make you stand out. They grab attention in a way that no cold email ever could. And let’s be real—when was the last time you ignored a package with your name on it?
This small investment made sure our name stuck in their minds before we even reached out.
Step 4: Follow Up with a Handwritten Note
To add a personal touch, we used Handwrytten to send handwritten notes to our prospects. People appreciate the effort, and in a digital world, a real letter makes a big impact.
Our notes were short and direct:
“Hey [First Name], I sent you a book that I think you’ll love. Thought you’d enjoy the read! Looking forward to chatting soon.”
At this point, our prospects had received not just one but two touchpoints from us—both of which felt personal and thoughtful.
Step 5: Email & LinkedIn Outreach
Next, we connected the dots by reaching out via email and LinkedIn. The goal? Make it clear that we can get them results just like we’ve done for others in their space.
Our message was simple:
Subject: Helping [Company Name] Get More Qualified Leads
“Hey [First Name],
We’ve helped [similar companies] land high-quality leads that convert. I’d love to show you how we can do the same for [Company Name]. Let’s set up a quick call—does [specific date & time] work for you?”
Why this works:
- It’s personalized.
- It gets straight to the value proposition.
- It makes booking a call easy by suggesting a specific time.
Step 6: Convert Leads into Clients
Out of the 12 companies we targeted, four accepted demos, and two became paying clients. That’s a 16.6% conversion rate—all from a process that cost us just $250.
Once we had them on a call, we walked them through our done-for-you lead generation system—how we handle everything from prospecting to outreach, ensuring that they only need to show up and close the deal.
This is where we sealed the deal. Our approach isn’t just about getting leads; it’s about getting the right leads—B2B prospects who are genuinely interested and ready to take action.
Automated Outreach. Maximum Conversions.
Supercharge your lead generation with our Done-For-You automation services. We leverage Email Automation and LinkedIn Automation to connect you with high-intent B2B prospects—efficiently and at scale.
Why This Works (And Why You Should Try It)
If you’re in B2B and looking for new clients, you need a system that brings in qualified leads—not just random inquiries. Here’s why this method is a game-changer:
- It’s Personal: Sending a book and a handwritten note makes you stand out from the usual cold outreach noise.
- It’s Multi-Touch: Instead of relying on a single email, this strategy builds familiarity over multiple interactions.
- It’s Targeted: You’re not blasting out messages to random people—you’re going after high-value clients who can actually buy from you.
- It’s Cost-Effective: For a small investment, you can build relationships with decision-makers at top companies.
At CleverLeads, we take care of everything for you. From identifying the right prospects to setting up meetings, our done-for-you lead generation system ensures you only need to show up for the sales call—we handle the rest.
So, if you’re ready to start landing high-value B2B clients without wasting time on unqualified leads, let’s chat.
Your dream clients are out there. Let’s make sure they find you.
Work with CleverLeads—We Handle Everything for You
All these steps might sound like a lot of work, but when you partner with CleverLeads, Our team pays attention to every single detail, from identifying your ideal prospects to scheduling that all-important meeting. Instead of juggling gift shipments, handwritten notes, and follow-up emails, you’ll get to focus on just one thing: showing up to meet your new leads and delivering your sales pitch.
That’s the beauty of our done-for-you service. We leverage multiple platforms—LinkedIn, email outreach, and social media—to pinpoint and engage decision-makers who are the best fit for your B2B offering. Then, once they’re interested, we arrange a meeting to introduce you. No need to worry about the time-consuming tasks of scheduling, following up, and tracking responses. We handle it all.
So, if you love the idea of landing high-value clients but don’t have the bandwidth to follow all six steps in detail, simply let CleverLeads do the heavy lifting. Your only job is to step into the meeting room (or Zoom call) and seal the deal.
We specialize in done-for-you B2B lead generation, leveraging LinkedIn, email outreach, and social media to book high-quality sales calls for our clients. If you’re serious about growing your business, let’s talk.
Stop chasing leads—let CleverLeads do the heavy lifting. We find, qualify, and book your ideal clients so you can concentrate on sealing deals and expanding your business!
